Dubai's Virtual Assets and Regulatory Authority (VARA) has issued a strong warning to investors about the risks tied to memecoins. The regulator stressed their speculative nature, pointing out their high volatility and vulnerability to market manipulation.

In its statement, VARA cautioned that memecoins often have no real underlying value, with their prices largely driven by social media hype and potentially misleading promotional tactics.

VARA's alert stressed the importance of investor vigilance, particularly regarding claims of implausibly high returns, which could be indicative of fraudulent activities. The authority also alerted investors to the possibility of rapid memecoin devaluation, which could result in substantial financial losses in brief periods.

The announcement further clarified that any memecoins issued within Dubai are required to comply with VARA's regulations. This includes adherence to marketing guidelines that govern how these assets are promoted and advertised. Failure to follow these rules can lead to significant penalties, with fines reaching up to $135,000 for non-compliance.

As part of its regulatory oversight, VARA tightened its crypto marketing regulations on September 26, mandating more rigorous standards for digital asset promotions in the country. These revisions mandate clear disclosures in advertising materials and necessitate regulatory compliance confirmations to prevent misleading investors about the risks of crypto investments.

In addition to these guidelines, VARA alerted the public to its authority to restrict access to memecoin platforms without warning, advising consumers and investors to take appropriate measures to protect their financial security.

The cautionary stance on memecoins is not unique to Dubai. On December 17, the United Kingdom (TADAWUL: 4280 )'s Financial Conduct Authority (FCA) also issued a warning against a Solana-based memecoin project, Retardio, advising that investors may not be covered by the Financial Ombudsman Service or the Financial Services Compensation Scheme in the UK.