Crypto.com, a major cryptocurrency exchange, announced plans to prioritize the launch of an exchange-traded fund (ETF) for its native token, Cronos (NASDAQ: CRON ) (CRO), which is presently valued at $0.105. As part of its 2025 roadmap, the exchange intends to file for the ETF in the fourth quarter, although it has not provided further details about the submission.

Before proceeding with the ETF submission, Crypto.com has outlined its intent to diversify its offerings by listing stocks, stock options, and ETFs on its platform starting in the first quarter of the year. Additionally, the exchange will introduce new banking features, which include personal multicurrency accounts and cash savings accounts.

A notable goal set by Crypto.com is to unveil a new stablecoin by the third quarter. While specifics about the stablecoin and ETF remain limited, a spokesperson for Crypto.com emphasized that these new products are part of a larger initiative to enhance user experience by providing "the broadest range of financial investment services."

Crypto.com, headquartered in Singapore but operating on a global scale, has already achieved significant milestones this year. "We have already delivered five of the six planned products laid out in our Q1 roadmap but on top of that, we launched our institutional custody services ahead of schedule," said the spokesperson. The exchange recently obtained a full European Union license under the Markets in Crypto-Assets Regulation (MiCA) framework.

As the world’s 13th-largest digital asset exchange by total volume, Crypto.com gained significant traction during the 2020–2021 bull market, positioning itself as a mobile-first platform.

The race to launch cryptocurrency ETFs has intensified, with digital assets experiencing a surge in institutional adoption in 2024. Spot Bitcoin ETFs in the United States attracted over $35 billion in 2024 and concluded the year with assets exceeding $100 billion. This trend has continued, with spot Bitcoin funds securing $4.94 billion in January alone.

The spot Ether ETFs also saw a significant influx of capital towards the end of last year. With a more favorable regulatory environment anticipated in the US, following political changes and a new leadership at the Securities and Exchange Commission, the industry expects a series of crypto ETF approvals throughout the year.

Major asset managers, including VanEck, Grayscale, 21Shares, Bitwise, and Canary Capital, have all submitted applications for Solana ETFs, aiming to provide institutional investors with access to this top-five cryptocurrency.