Levi Strauss Stock Plunges as Company Considers Selling Dockers Brand
- December 23, 2024

Key Takeaways
- Shares of Levi Strauss tumbled in early trading Thursday after the jeans maker announced it may sell its Dockers brand as it delivered mixed third-quarter results.
- While Levi’s adjusted earnings per share of 33 cents beat consensus Wall Street estimates, its revenue of $1.52 billion came up short.
- Sales of Dockers were down 15% year-over-year, prompting executives to “evaluate strategic alternatives” for the unit.
Shares of Levi Strauss ( LEVI ) plunged in early trading Thursday after the jeans maker announced it may sell its Dockers brand as it delivered mixed third-quarter results.
While Levi’s adjusted earnings per share (EPS) of 33 cents beat consensus estimates of analysts polled by Visible Alpha, its revenue of $1.52 billion came up short. Sales of Dockers were down 15% year-over-year, prompting executives to “evaluate strategic alternatives” for the unit.
Net income in the third quarter of $21 million was well below the over $100 million analysts had forecast.
Levi’s Adjusts Revenue Outlook
For the full fiscal year, Levi’s said it expects total revenue to grow 1% compared to fiscal 2023, a more modest projection than the 1% to 3% growth it forecast when it reported its second quarter results .
Levi’s also said it has “initiated a formal review of strategic alternatives for the Dockers brand,” which could lead to the famous khaki brand being sold, though the review wasn’t given a specific timeline.
The company’s shares were down 8% in recent trading. The stock has gained 18% since the start of the year.